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AV's State of the Ambient Union 2008
Things have certainly changed from when I started looking
up ambient resources on the web a few years ago, some established sites and
forums have come and gone, but I think the main change is that the ‘ambient
world’ has become wider. Certainly for musicians, MySpace (in
particular) has really opened things up. While it has a lot of rubbish attached
to it, the networking side really does work. The correspondence I've had with
other ambient musicians has been very encouraging (the private messages thing
that goes on behind the scenes), as has been the comments and messages from
fans and 'friends'.
I would say that the vast majority of previously unknown
artists' music I've come across recently has been from MySpace and the 'viral'
nature of it leads to a degree of 'cross-pollination' that I don't think exists
anywhere else. I get friend requests from people outside of the ‘ambient world’
and I find this very refreshing. It’s the whole social-networking element,
which has brought about this diversification.
Click here for the rest of Pete's thoughts
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